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From Idea to Success: Your Step-by-Step Marketing Roadmap

Learn how to embrace failure as a stepping stone, follow a step-by-step marketing roadmap, and uncover the winning strategy behind Blakey's Tag Parrot approach.

Hey there,

Before I start today's issue, I'd like to personally thank the 24 new founders who recently joined us to be part of this journey!
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In this week’s issue:

  • 🌊 View failure as a step toward success.

  • 🤿 Simplified marketing roadmap: Pre-launch, Launch, Post-launch strategies.

  • 🪓 Blakey's Tag Parrot strategy: Value, SEO, Guides, Optimization, Pricing, Community.

    Reading time: 6 minutes

A Fresh Point of View

Sharpen your mindset

Failure is just a matter of perspective. To fail, you must first have an idea of what success is for you.

Thibaut Meurisse

When you have a strong attachment to a fixed idea of what success is, it can really hurt when things don't go that way. But if you can be more open about what success means, then disappointments won't hit you so hard, or at least not as often.

You know, things aren't failures unless you call them that. And if you start thinking you're a failure as a person, then you're letting those things define you. And that's not a good path to take.

The truth is, failure is kind of a made-up thing. And even if it was real, it doesn't say who you are. The thing to remember is that failure is something you decide in your head. It's like you're choosing to see things that way. Over time, I've discovered that "failures" are feedback or learning opportunities.

I've realized that these lessons are there for a reason. Sometimes they're telling me that I might be aiming at the wrong target for now. Other times, it's like a hint to try something else. And sometimes it just means I should keep going and see "failures" as moments to learn from, not to get stuck in.

The Dive Deep

Learn practical methods

Engaging in conversations with founders on Twitter, I've discovered that many of them lack a clear roadmap for tackling marketing. A recurring question that arises is:

How do I start with marketing?

Well, here's the good news! It's actually simpler than you might think. Let me show you how.

Pre-launch 💡

Got a new product idea? Let's dive in with these steps:

  • Define a Target Audience: Choose one specific group to aim for (like start-up founders without a marketing background). Join groups, subreddits or discord communities. Understand their pain points, needs, and preferences.

  • Value in a Nutshell: Sum up your product's value in a single sentence, touching both logical and emotional sides. What problem does it solve? How does it make users feel?

  • Know the Alternatives: Research and pick a common solution users might compare your product to. This helps you highlight your unique value.

  • Visualize Your Idea: Sketch a prototype or mockup in just 72 hours. You don't need perfection; a rough visual representation will do.

  • Waitlist Gathering: Craft a page offering gathering emails from early adopters. Explain the benefits they'll get and why they should jump in early. Consider providing a big discount to them or even lifetime deal. Use simple tools like yep.so to deploy a landing page in less than half an hour.

  • Spread the Word: Send out tweets and an email to your subscribers. Keep it simple and intriguing, creating curiosity.

  • Reach Out Personally: Personally message potential users, friends, and colleagues about your upcoming launch. Build anticipation and gather early feedback.

  • Take Action: If there's enough interest, build your product; if not, try a new idea. Don't be discouraged; this is a learning process.

Launch 🔥

As the big day approaches, let's make sure you're set for success:

  • Build Hype: Share sneak peeks, behind-the-scenes stories, or the journey of creating your product. Engage potential users in the process. Use #buildinpublic on Twitter to reach a broader audience and share your progress on communities such as IndieHackers.

  • Get Testimonials: Have your early bird customers beta-test your product and provide feedback. Use this feedback for improvement and social proof. Send each time 5-10 invites to avoid users to test the same feauand to experience the same issues.

  • Craft Your Landing Page: Use simple tools like Webflow, Framer, or Typedream to create a compelling page. Follow the classic structure: Problem - Solution - Benefits - Features - Testimonials - Pricing - Call to Action.

  • Honest Feedback: Share your page with 10 people and refine based on their input. Listen to their suggestions and address any confusion.

  • Launch Special: Create a noteworthy deal for launch day. Offer an exclusive discount, bundle, or bonus for those who buy on the launch day.

  • Showcase Your Product: Craft a catchy video demonstrating how your product solves the problem. Keep it concise and engaging.

  • Launch on Multiple Platforms: Go live on Product Hunt, Twitter, and your email list simultaneously. Coordinate your launch efforts across platforms.

  • Spread the Word: Share the launch across relevant communities and groups. Contribute in topic related to your project and share your product as a solution when appropriate.

  • Broaden Your Reach: Post on Reddit, Indie Hackers, and HackerNews. Adapt your message to suit the community's guidelines and culture.

  • Explore Alternatives: Share on platforms like Betalist, There’s an AI for that, and Ben’s Bites. Extend your reach beyond the mainstream platforms. Check out my Twitter for a more complete list.

  • Feedback Loop: Gather feedback from users who purchased during the launch. Understand their experience and iterate accordingly.

  • Sales Success: Reap the rewards of your marketing efforts. Celebrate your success and continue engaging with your customers.

Post-launch 🚀

After the launch excitement fades, here's how to keep growing:

  • Show Your Strengths: Add more social proof to your landing page (customer count, badges, “featured on”). People trust products that others find valuable.

  • Adjust the Price: Consider increasing the product price. As your product gains recognition, its perceived value often rises.

  • Testing Ground: Note down 10 marketing experiments to run (try different headlines, onboarding flow, etc.). Test, measure, and optimize.

  • User Acquisition: Choose 10 tactics to try in the next 60 days (like newsletter sponsorship, new SEO keywords, Google Ads or TikTok promotion Videos). Diversify your approach.

  • Listen to Users: Gather 10 feature requests from power users to enhance your product's value. Address the needs of those who love your product. Use tools like Canny to share your public roadmap and gather feature requests.

  • Balancing Act: Split your weeks between marketing and development, 50:50. Keep evolving your product and marketing strategy. It might seems a lot of marketing but in the beginning, getting early traction is hard.

  • Milestone Achieved: Reach a satisfying revenue milestone. Celebrate each step forward and use it as motivation. Share it on social medias such as Twitter, people love to here the success from others and to learn from it.

  • Customer Success: Engage with your customers post-purchase. Offer support, gather testimonials, and encourage referrals. Use tools like Reflio for referrals or Crisp to chat with you user.

  • The Decision Point: Choose between selling with traction or continuing to grow. Evaluate your goals and aspirations.

This covers 80% of marketing for Indie Entrepreneurs. If you have more questions or need more information, feel free to reach out to me on Twitter.

The Breakdown

Analyse founders strategies

Curious about Blakey’s (@yekalb) strategy with Tag Parrot? Let's delve into six methods that have paved the path to success.

  • Offering Value through Free Tools: He prioritizes providing easy-to-use, free tools that instantly deliver value and create brand awareness. He can strategically shares these tools when people search for SEO-related topics on social media platforms.

  • Programmatic SEO Approach: Instead of relying on a single page for all indexing use cases, he employs a programmatic SEO approach. By creating separate pages tailored to " Indexing," he boosts the ranking potential of each individual page.

  • Comprehensive Free Guides: Blakey has crafted free guides that not only educate users on the importance of his application but also guide customers through its usage. Beyond targeting long tail keywords, these guides offer exceptional content that's easily shareable, leading to valuable backlinks.

  • Dynamic Optimization: He dynamically adjusts the title, description, and image thumbnail of his pages. This dynamic optimization ensures that the information presented aligns closely with each page's content, thereby enhancing search engine indexing.

  • Tiered Pricing with a Free Plan: He offers multiple plans, including a free one. This approach not only attracts users but also generates something immensely valuable: happy customers. This builds authority and trust, especially as users explore his landing page.

  • Empowering the Community: The positive experiences of happy customers trigger word-of-mouth marketing. This creates a powerful flywheel effect, propelling Tag Parrot's growth through enthusiastic community engagement. In essence, the community becomes the most powerful and authentic marketing team.

In these six steps, Blakey has developed a robust strategy that not only brings immediate benefits but also establishes a thriving ecosystem around Tag Parrot.

That’s it for today! 🙌

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Thanks for reading and see you next week,